Our Story: Making Better Health a Habit Since 1972
For more than 50 years, Nature’s Way has been supporting the wellbeing of Australian families with simple, trusted, everyday health solutions.
Proudly 100% Australian and family owned, we started in 1972 with one mission: to make better health a habit for everyone.
From small daily choices to long-term wellbeing, we believe health should feel achievable, not complicated. That’s why we’re dedicated to creating high-quality supplements that fit easily into your life.
Leading the Way in Innovation
Innovation has always been a core part of who we are. We introduced Australia’s first mega-packs to bring better value to families, and changed the way Australians take vitamins by championing new, fun, and yummy formats.
In 2004, we launched Kids Smart, a fuss-free, parent-approved range that made supporting children’s health easier than ever.
Then, in 2011, we helped popularise vitamin gummies in Australia, turning daily nutrition into something people actually enjoy. Our Adult Vita Gummies continue to lead the way, proving that wellness can be simple, tasty, and even a little fun. Yes, for adults!
What We Stand For
At Nature’s Way, we believe aiming for health shouldn’t start only when something goes wrong. It should be something we strive for every day.
That’s why we focus on proactive, accessible wellbeing, helping Australians feel energised, supported, and confident in their daily routines.
We’re here to empower people to look after themselves with ease. Our goal is to help shift the conversation from treating illness to building everyday wellness, making better health a habit in homes across Australia.
We’re Here for Every Life Stage
Children
Growing bodies need gentle, reliable support, and parents need things that work. Our kid-friendly formats make daily health feel fun, familiar, and easy, offering simple ways to help children build healthy habits from the start.
Teens
As children move into their teen years, their worlds get bigger and their schedules get busier. We provide supportive options designed to fit their changing routines, helping teens stay well through school, sports, and everything in between.
Adults
Life gets busy for adults. Very busy. Becoming a parent, juggling work, studying, or simply navigating the everyday rush. Nature’s Way helps make wellbeing simpler for every kind of adult. From busy mums to time-poor professionals, we offer trusted solutions that fit seamlessly into real-life routines.
Older Adults
Healthy ageing matters, to you, and to us. As health needs evolve, we provide thoughtful options to help older adults stay active, supported, and confident. Bringing this value to Australians is something we take pride in every single day.
Our Global Reach
Nature’s Way is proudly Australian owned, but our impact reaches far beyond home. Today, families in more than 40 countries trust our products to help support their everyday wellbeing.
Wherever we go, our mission stays the same: to make better health a habit, the Nature’s Way.
Giving Back
Supporting our community is a core part of who we are. Through PharmaCare Laboratories, we donate essential wellness products each month to organisations making a meaningful impact, including OzHarvest, Link Community Care, One Meal Northern Beaches, and AOK Community Outreach.
We’re also proud partners of Stewart House and Women and Children First, helping provide support to families where it’s needed most.
And in one of our favourite initiatives, ‘Buy One, Get One Tree’, we planted 15,000 trees. A reminder of the difference we can make together. That’s the Nature’s Way!
Looking Ahead
As we look to the future, our commitment to innovation stays strong. We’re constantly exploring new ways to make health simpler, smarter, and more enjoyable for everyone.
Nature’s Way will continue leading the charge in accessible, proactive wellbeing. Because helping people make better health a habit will always be at the heart of everything we do.